NOVAIT has implemented a solution Nova.Chats for the shopping-club modnaKasta for instant messaging.


The shopping-club modnaKasta is a leader of selling clothes and shoes through the internet. There are above 14 thousand orders per daywith the lowest prices for 5 million registered users.

modnaKasta actively works on optimization of the service processes to make service fast, convenient and high quality for its customers.To improve the service level and provide the opportunityfor customers to contact modnaKasta пthrough convenient channels, as well as to obtain statistics due to the topics of customer requests and optimize operator’s workplace, NOVAIT, together with the contact center modnaKasta, implemented Nova.Chats. The Nova.Chats implementation provided new opportunity for contact center to have the chat-center with popular messengers and social networks. This solution supports text, photo and video messaging, locating, auto-answering, chat transfers among operators, ability to create templates and other functions.

As a result of the project, modnaKasta has the opportunity to communicate with its customers via Viber, Telegram, Facebook Messenger and chat channels from the company’s website – all in a single interface with higher efficiency. Customer is the first of all. New channels of interaction with the client provides new horizons for expanding the volume and quality of services and business improvement.