Nova.Chats is a multi-channel platform for online communication by the example of the Shafa trading platform in Brazil

The number of Internet users is growing every year around the world. The massive use of various gadgets contributes to the growth of e-commerce. The emergence of marketplaces with a user-friendly format has allowed consumers to make purchases of various goods at affordable prices from anywhere in the world without leaving home.

Shafa was founded in 2013 in Eastern Europe and has become a true specialist in women’s fashion in Brazil. The catalog of this marketplace is more than four million products. Shafa is a virtual shopping center with various levels of access for buyers and shop owners in Brazil. Buyers were able to compare the prices of goods and choose the best purchase conditions. In turn, the store owners were able to reach a large audience of consumers and got a chance to increase sales, becoming part of this platform.

Tatiana Pokatova, the representative of the portal Shafa in Brasil, told about the organisation of the communication channel with customers: «The most popular instant messenger is Whatsapp in Brazil. That is why we use it to communicate with buyers and sellers of our trading platform. All messages come to us in a single unified interface Nova.Chats from NOVA IT. This product will allow us in the future to combine several messengers into a single communication channel. This month we are planning to connect also Facebook and e-mail.»

Nova.Chats solution from NOVA IT is a multichannel platform that allows you to combine messages received via any communication channels. The usage of this product makes it possible to use popular messengers in business.